Generative Engine Optimization (GEO)
GEO is how modern brands win discovery in AI-first journeys. Instead of only ranking blue links, you optimize for inclusion in AI answers where decisions increasingly happen.
Core GEO workflow
- Track citation share across ChatGPT, Claude, Gemini, and Perplexity
- Identify entity, structure, and credibility gaps on key pages
- Ship fixes quickly and re-scan to measure directional lift
- Scale winning patterns across product, feature, and comparison pages
Latest GEO reads
Run your first GEO sprint this week
Measure, optimize, and improve AI citation share with one workflow.