Glossary
The words CitePulse uses
Every term on your reports, in one place.
- Brand questions
- The same question asked about you and each competitor by name.
- Category questions
- Questions that don't name you. Do AI engines bring you up on their own?
- Comparable runs
- Runs that asked the same questions on the same engines, so their scores line up.
- Comparison questions
- Questions that put you against a named competitor.
- Competitor slot
- How many competitors you can measure in one question set at a time.
- CVI
- Your AI visibility score: a 0–100 measure of how visible you are in AI answers.
- Excluded run
- Marked as wrong, so it isn't counted in any score.
- Gap history
- Every visibility gap found for you, with when it opened and closed.
- Main question set
- The question set your dashboard leads with.
- Monthly competitor profiles
- How many competitor profiles we can research for you each month.
- Monthly runs
- How many runs you can start each month. A run that fails on our side is given back.
- Question
- Something a real person might ask an AI assistant, which we ask on your behalf.
- Question set
- A themed group of questions we score together.
- Question type
- Category, Brand and Comparison questions are scored separately so unlike answers are never mixed.
- Run
- One check of all your questions across the AI engines you picked.
- Suggested competitor
- A competitor we found that you haven't approved yet.
- Tracked competitor
- A competitor you've approved, so we measure it alongside you.
- Visibility gap
- A question area where a competitor shows up in AI answers and you don't.
- Your competitors
- The competitors a run measured you against.